Ekwateur
App design, Developpement, WebdesignEkwateur
The brief
ekWateur, an independent start-up specialized in the supply of 100% renewable energy, entrusts the redesign of its website and mobile application to Black Pizza. In order to increase its transformation performance, while offering a fun and innovative digital experience, Black Pizza has been entrusted with the redesign of its website and mobile application.
A modernised graphic universe
The aim was both to humanize and modernize the existing graphic universe, with a desire to give illustrations a youthful, playful and communal spirit.
Icon library
Continuing the modernization of the graphic universe, Black Pizza has designed a library of more than 200 icons. These can be used by everyone involved in the project, for both digital and print media.
Website
To encourage users to subscribe without forcing their hand, we focus on transparency, the main value of the brand. The storytelling and illustrations on the site allow us to explain in a fun and effective way to all types of customers why they should subscribe to ekWateur.
Optimized offer pages
For ease of purchase, Black Pizza has built a specific page for each offer. Thus allowing users to understand the origin of the different energies provided by ekWateur.
Redesigned subscription process
The steps of the subscription process have been completely redesigned to improve the user experience. The program includes better prioritization of content, reinsurance, recommendations and easy access to action buttons.
Gamification
The new mobile application ekWateur immerses users in a world of gaming. The application accompanies them in a playful way to help them reduce and improve their energy consumption.
Accompagnement sur les réseaux sociaux
Black Pizza accompagne également ekWateur sur la création et déclinaison de contenus pour les réseaux sociaux : motion, storytelling, …