Branding, Product Design, Webdesign


The Brief

SkillCorner is a hot new start-up in the world of football. The company collects sports data 100% automatically from a simple professional match video. Black Pizza was consulted to redesign the brand identity and improve the user experience on digital media.


Like the players on the field, the icotype is made up of small dots forming an S. The raster refers to the world of data. The chosen typography presents notions of technicality, the dot of the “i” echoes those that make up the icotype.


The SkillCorner website is designed to be very immersive and animated in order to represent the technological aspect of the product. The simplicity of the interface allows a step-by-step explanation of the tool’s functionality.

Tool refresh

Black Pizza also reviewed the graphical aspect of the visualization tool. The objective is to modernize and represent the new brand identity while adapting to the technical constraints of the tool and to the different formats that can be integrated on customer websites.

“Since the graphic redesign of our identity and our showcase site,
Incoming calls from prospects have increased 10-fold.”


Hugo Bordigoni
Founder & CEO SkillCorner